Industrial Development Administration, Ministry of Economic Affairs

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FY2025 MIT Smile Mark Program – Key Work and Outcomes

The program has been in place for 16 years since 2010. It helps consumers in Taiwan and abroad easily identify and choose Made in Taiwan (MIT) products.

Under the Trademark Act and Commodity Labeling Act, manufacturers apply voluntarily and must pass third-party verification. Products must meet origin, factory quality management, and product inspection standards before they can use the MIT Smile Mark. In 2025, the program focuses on three areas: certification management, industry support, and promotion of the MIT Smile Mark and products. The goal is to strengthen the image of Taiwanese manufacturing, boost domestic demand, expand international markets, and improve overall competitiveness.

I.Certification System Management

–Added new product standards (including induction cooktops) and revised multiple categories.

–Inspected 10 certification bodies (133 cases) and 99 retail partners (980 products); minor issues were corrected.

–Checked 3,036 products across retail stores, markets, night markets, and online channels; 8 issues were handled.

–No major issues found in product testing or complaint cases.

–Issued 7.88 million labels and stickers during the year.

–Expanded trademark protection in overseas markets, including China and Japan.

–Held 1 review meeting and 4 working meetings; updated 12 product standards.

–Added 50 new companies and 9,191 certified products; total to date: 3,102 companies and 279,932 products.

II.Industry Support Services

–Handled 2,000 consultation cases on applications, standards, and sales channels.

–Conducted product grading and marketing diagnostics for 700 companies (93% SMEs).

–Most companies showed solid product quality but weaker marketing and channel strategy.

–Supported 6 consulting units, assisting 199 companies in total.

–Helped 3,374 products enter sales channels, generating NT$1.417 billion in sales.

III.Promotion of the MIT Smile Mark and Products

–Published 79 posts and videos, reaching over 5.7 million views.

–Market survey results: awareness 90.0%, recognition 86.9%, trust 70.8%, action 60.8%.

–Expanded to 23 retail chains and 6,871 stores; total sales reached NT$2.524 billion.

–Listed 4,147 products on 19 domestic e-commerce platforms (NT$79.73 million in sales).

–Overseas e-commerce (4 platforms) generated NT$24.78 million in sales.

–Taiwan Select (“Classic Taiwan”): 72 companies and 327 products applied; 45 products selected and promoted through catalogs, media, and exhibitions.

–Launched 15 co-branded MIT × National Palace Museum products to increase cultural value and visibility.

–Held a joint press event showcasing 62 cross-sector works, with coverage from 30+ media outlets.

–Held 3 briefing sessions (north, central, south Taiwan) with 157 participants.

–Collected 147 surveys with 99.8% satisfaction.

–Most participants said they will prioritize MIT products in future procurement.

Link：https://keid.nat.gov.tw/mittw/